Berlin-based esports organization G2 Esports announced that the company signed a sponsorship deal with hardware brand Lenovo Legion. The PC brand will sponsor the organization’s League of Legends, Rainbow 6, Rocket League, Fortnite, and Sim Racing teams.
Financial terms of the deal were not disclosed.
Legion is the gaming-focused PC brand owned by Chinese technology company Lenovo. The brand is also the hardware partner of Chinese esports organization FunPlus Phoenix (FPX).
G2 Esports’ League of Legends team has arrived in Shanghai and currently remains quarantined for the upcoming League of Legends World Championship, which hardware sponsor will also be a part of.
Apart from Lenovo Legion, G2 Esports has multiple hardware partners, including Logitech, AOC, and GIGABYTE AORUS.
G2 Esports also has partnerships with several non-endemic brands, such as energy drink Red Bull, Paysafecard, Domino’s Pizza, and global automobile brand BMW. On Sept.15, Domino’s Pizza Deutschland signed a commercial partnership deal with G2 Esports, becoming the official quick-service restaurant of the organization.
The Link LonkSeptember 19, 2020 at 04:03PM
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Lenovo Legion Sponsors G2 Esports as Hardware Partner - TEO - The Esports Observer
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